Episode 64 - Apple’s ”Scary Fast” M3 MacBook Pro and iMac Event

We’ve talked several times on this very show about how valuable it is for some things to be a little bit predictable… its comfy, it feels safe, you tend to have a pretty good idea of what you’re going to get. So when a company like Apple, who has been following the same announcement cadence more-or-less since dinosaurs were figuring out how to search with Spotlight, sends out invites to a wholly virtual event, one week in advance, for 8pm Prime Time on a Monday night… well comfy and “the same” just flew right out the window!

Now don’t get me wrong, we had a pretty good idea this event was coming and what we’d be treated to… a new processor or two and maybe a one-more-thing… but in one of the tightest 30 minutes of modern tech we ran through a whole new family of processors, updated laptops and desktops powered by them, and a wholesale re-shuffling of Apple’s computing lineup as a result… I almost forgot to switch back to Monday Night Football when it was done…

With no more preamble necessary, let’s spend some time talking not just about the products themselves, but also about what’s likely happening behind the scenes, the “why” behind such a seemingly uncharacteristic change in Apple’s announcement style, and what the could very well mean for such events in the future…

Maybe it’s a bit of leftover Halloween sugar high, but let’s go…