Episode 58 - Apple’s 2023 ”Wanderlust” iPhone and Apple Watch Event

Nostalgia is a thing we talk about on this show every so often… Okay… maybe a little more frequently than that but you get it…

So when September rolls around it’s hard not to start feeling like it’s iPhone Christmas Eve… an invite is going to go out (however cryptically), the journalistic would descends on Cupertino, and the next thing you know it there’s a new iPhone! 

And then… well… you normally get to wait days (or longer) to preorder it… and then tragically you get to wait days (or longer) for it to arrive… 

You’d be forgiven for wondering… what the heck is there to be nostalgic for here? It sounds like 4-6 weeks of pent-up consumer demand followed by a year-long cycle of equal parts loving and dissecting a piece of metal, glass, and silicon until it’s time to shell out and buy yet another one not too many months later… 

But this is exactly why we do it… the iPhone has become one of those cornerstones… a more-or-less fixed place in time and space, a point of origin for the technology cycle to revolve around. Yes, there are many other events from countless other brands, but few carry such a broad impact on the consumer attention span… 

It’s not just tech journalists and gadget nerds that know it’s iPhone week… everyone knows it… and that creates a moment that’s actually special, dare I say a little magical, and (in the end) one I become nostalgic for when it’s come-and-gone…

So, back to the matter at hand, the big day has come and now it’s time to dive all the way in on Apple's “Wanderlust” iPhone event 2023…