Episode 28 - Black Friday 2022: The Real Deal(s) or Crazy Hype?

There’s no preamble to the fact that it’s Thanksgiving week in the United States, and while for many this conjures images of Turkey, stuffing, and post-dinner naps on the couch, for a huge number of us it also means that just a few short hours after that nap begins standing in endless lines for "Black Friday", one of the most important shopping days of the year… 

Or… is it? The above would have been debatable over the last couple of years, and almost a certainty 5 or more years before then… But here, in 2022, is Black Friday actually a fixed day or has it actually become so much more that it’s lost any tangible meaning? 

As with so many things, especially in tech, the answer likely lies somewhere in between. It’s impossible to argue that Black Friday exists as a “thing”, even as a brand unto itself… just ask the emails that have been steadily filling my Inbox since mid-July. But as a singular event where the mother-of-all-deals is likely to be found, we’re just not so sure…

In true Solid State fashion, lets take a verbal stroll through Black Friday as it was, as we feel it is today, and where it might be headed in the future…