Episode 21 - Apple’s ”Far Out” iPhone and Apple Watch Event

The other night, while preparing for this episode, I happened across one of those movies that, any time it’s on I have no choice but to watch the rest of it. We all have “those movies”, right? 

In this case, the movie in question was Apollo 13… After all, it has everything… drama, heroism, and rooms full of fellow nerds doing what they do best…

I happened to tune-in just in time for the scene where the crew of the so-far-undamaged Apollo 13 were broadcasting mid-mission back to Earth… only to have their families discover the major TV networks hadn’t even picked up the live broadcast…

You see, at this point in the story, Apollo 13’s mission had allegedly become, dare-they-say, “business as usual”…

In a very different set of stakes, some parallels can be drawn to this week’s show… seemingly every year around this time, a California-based gadget creator calls upon press, influencers, and loyal followers to see the latest metal and glass slab to adorn the pocks of countless millions in just a few weeks time… 

It represents the now-annual cycle of a production, logistics, and sales undertaking never before seen on on this planet… trillions of components, thousands of workers, and a globe encircled in deliveries. But for many, might we say it’s become “business as usual”?

You’ve no doubt guessed, we’re talking about Apple’s fall “Far Out” iPhone announcement event… where we were treated to a sort-of-new watch, a really new watch, and a phone with some dynamic takes on a few well-known ideas… 

Underneath the sheen of “we’ve been here before” though, something just a little bit different is in the air…